In Switzerland, the distribution of the new Josè L. Piedra Petit Caballeros has begun (for more info click here) which will be available from August 19th at the La Casa del Habano circuit. Then they will reach the Habanos Specialists on the 26th of this month.
The Petit Caballeros expands the family of the brand’s products, all handmade with short filler tobacco. This new cigar, which is a “Hermoso Corto” size, measures 48 x 120 mm (4.7″) and will be sold in 12-count bundles (contained in a cardboard box) and in three-count packs. Retail prices are set at 50.40 CHF for the bundle and 12.60 CHF for the pack.
Hand in hand with the launch of this new cigar from the Josè L. Piedra portfolio (for more historical information click here), the brand itself has undergone a restyling aimed at rejuvenating its image with the introduction of an updated logo. The more modern and elegant look, which for the moment has been adopted on cardboard packaging, will soon be also present on the bands. All these updates, already present on the new Petit Caballeros, will soon carry over to all the cigars of the brand.
Habanos S.A. stated that until the warehouse stocks of the oldest packaging are exhausted, both graphics will be on the market at the same time.