For the first time, the Festival del Habano, which the current health situation has made impossible to organize in Havana, will be celebrated with a multimedia format through a dedicated platform, which will allow all fans to participate in a virtual and interactive experience: the Habanos World Days.
Habanos S.A. has created a portal where it will be possible to attend a rich program dedicated to the world of Habanos from 4 to 6 May. Click the following link to get to the free registration: https://www.habanosworlddays.com.
The virtual event will mainly be dedicated to Cohiba’s 55th Anniversary. It will also feature a presentation of the news for 2021, Habanos World Challenge, pairings, virtual visits to plantations and cigar factories, a virtual fair with exhibitors from all over the world, and much more. Below is a detailed look at the schedule:
May 4th
- 2 p.m. (CET) – Habanos Premier: Habanos S.A. Co-presidents welcome you. Discover the Cohiba Year and the main product launches for 2021.
- 2:45 p.m. (CET) – Habanos World Challenge: Show what you know and win a fantastic prize. Let the challenge begin!
- 3 p.m. (CET) – Opening of the Virtual Trade Show: Exhibitors from all over the world and Habanos S.A. have something to show you. Come visit them.
- 3 p.m. (CET) – Press conference: For accredited press only.
- 4 p.m. (CET) – Habanos Premier: Presentation of the Dupont Articles: A luxurious contribution to the 55th Cohiba’s Anniversary.
- 4:30 p.m. (CET) – Pairing: Cohiba Behike and Havana Club Maximo pairing by “Mastro de Maestros” Habanosommelier Juan Jesús Machin (Cuba).
May 5h
- 2 p.m. (CET) – 360º Videos: Virtual visit to plantations and factories, an all-around experience.
- 2 p.m. (CET) – Habanos World Challenge: Are you the most knowledgeable about Cohiba in the world? Prove it! Continue the challenge.
- 2:30 p.m. (CET) – Conference: “Cohiba, a success story”
- 3:30 p.m. (CET) – Habanos Premier: 2021 product launch.
- 4 p.m. (CET) – Pairing: Cohiba Robustos and Havana Club 15 years Pairing by Manuela Romeralo (Spain), first female Habanosommelier Contest winner.
- 5 p.m. (CET) – Habanos Premier: Presentation Zenith Cohiba 55th anniversary watch.
May 6h
- 2 p.m. (CET) – 360º Videos: Virtual visit to La Casa del Habano and Cohiba Atmosphere, an all-around experience.
- 2:30 p.m. (CET) – Habanos Premier: 2021 product launch.
- 3 p.m. (CET) – Pairing: Cohiba Maduro 5 Genios and Cognac Martell Cohiba pairing by Darlin López Aguilar, Habanos Sommelier and Habanos World Challenge finalist.
- 4 p.m. (CET – Pairing: Cohiba Esplendidos and Havana Club Tributo 2021 pairing by Darius Namdar (United Kingdom), Habanos Sommelier Contest winner 2018.
- 5 p.m. (CET) – Habanos World Challenge: Discover the winners!
- 5:30 p.m. (CET) – Habanos Premier: 2020 Habanos Award Nominees. Official farewell by Habanos S.A. Co-presidents.