Alec Bradley Cigar Co. announced the expansion of their Experimental Series lines: Project 40 and Project 40 Maduro. Each line will receive a 70 x 178mm (7″) ring-gauge iteration, dubbed 07.70. Presented in 24-count, futuristic white boxes with their respective line designations, the cigars will officially be sold to tobacconists at the 2022 Premium Cigar Association (PCA) Trade Show, happening July 8-12 at the Sands Convention Center, Las Vegas, NV.
“We listened to the needs of our brand advocates and found it was the right time to add 7″ X 70 ring-gauge cigars to both lines,” said Alec Bradley Founder Alan Rubin. “When we first launched the Project 40 Experimental Series, I promised the right cigar, with the right blend, at the right price. That statement still stands for these new iterations.”
The secondary moniker: “Experimental Series,” is attributed to Mr. Rubin’s quest to blend under-utilized Brazilian tobacco in a meaningful way. He found that using it as the binder in the Project 40 blends was best for creating a unique and flavorful cigar experience. Both Project 40 and Project 40 Maduro 07.70 will retain the same blend as their predecessors:
- Project 40 – Wrapper: Nicaragua | Binder: Brazil | Filler: Nicaragua
- Project 40 Maduro – Wrapper: San Andreas | Binder: Brazil | Filler: Nicaragua
Alec Bradley Project 40 and Project 40 Maduro 07.70 are being produced in Nicaragua, with the Project 40 07.70 retailing for $8.85 per cigar and the Project 40 Maduro 07.70 retailing for $9.50 per cigar- both before applicable sales or excise tax. They will debut, alongside the recently announced third line release in the Experimental Series: Double Broadleaf, at the PCA Trade Show. Shipping is scheduled for August 2022.