Conor McGregor, the world-famous superstar and former UFC champion, officially announces his entry into the premium cigar market with Notorious Cigars. In collaboration with MJ Frias Cigars, a Dominican factory with over three decades of experience.
This new venture reflects McGregor’s successful history of entrepreneurial innovation—from Proper No. Twelve Irish Whiskey to Forged Irish Stout to August McGregor Luxury Fashion, McGregor brings his passion, boldness, and commitment into the world of luxury cigars.
Each Notorious Cigar represents over two years of development and refinement. McGregor collaborated closely with Chris Frias, CEO of Notorious Cigars and second-generation tobacconist from MJ Frias Cigars. The wrapper and binder for this exceptional blend are sourced directly from AJ Fernandezobacco. The cigars are produced in Santiago, Dominican Republic.
The blend consists of an Ecuadorian Habano 2000 Rosado Oscura wrapper that is aged for four years over a Mexican San Andrés binder. The filler is made up of tobacco from the Jalapa Valley, Nicaragua, and Villa Gonzalez and San Victor from the Dominican Republic. It comes in three sizes: Corona Gorda – 46 x (5 ¼”), Double Robusto 54 x 140 mm (5 1/2″), and Toro 50 x 152 mm (6″). The Toro is available online and at select premium retailers nationwide. The Double Robusto and Corona Gordo are available exclusively at retail locations alongside the Toro. They are all packaged in 10-ct boxes.
“Our collaboration with Conor wasn’t about simply making another cigar—it was about crafting a legacy. Over two years of meticulous blending and testing, we’ve created a cigar that is bold, balanced, and unforgettable—just like Conor himself,” says Chris Frias.
“After every victory, a cigar is my way of celebrating—it’s my ritual, my moment. I created Notorious Cigars so others can experience that same feeling. This isn’t just luxury; it’s personal,” adds McGregor. “If you know my name, you know my standards. Notorious Cigars is crafted for greatness and made for legends.”
Notorious Cigars is not a one-time limited release. The brand is committed to introducing multiple blends throughout the coming years. They are currently shipping exclusively within the United States but have imminent plans for distribution in the UK, Europe, Canada, and other regions. International cigar enthusiasts can anticipate announcements of official availability soon.