In a virtual unboxing, Habanos S.A. revealed, together with its distributors for Asia Pacific and China, The Pacific Cigar Company and Infifon Hong Kong Limited, the new H. Upmann Magnum 52 Year of the Tiger, which commemorates the Chinese New Year.
“Considering that China was Habanos, S.A.’s leading market in terms of sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as “Magnum 52″ under the H. Upmann brand. We are convinced that Habanos aficionados will enthusiastically welcome this worldwide launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production,” said Mr. Leopoldo Cintra González, Commercial Vice President, and Mr. José María López Inchaurbe, Vice President of Development at Habanos, S.A.
Mr. Dag Holmboe, CEO of The Pacific Cigar Company, added: “H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with mild to medium strength, and that offers its very high quality and inimitable aroma. We expect a great reception from Habanos aficionados in the Asian market”.
The Magnum 52 measures 52 x 148mm (5 7/8″) and is sold in a specially designed 18-count box.